Privacy Policy

Terminology and definitions

Re Mago Ltd, 19 The Circle, Queen Elizabeth Street, London, SE1 2JE – United Kingdom, hereinafter referred to as the “Company”
Mago, hereinafter referred to as the “Product” or “Services”, hereinafter referred to as the “Website”, hereinafter referred to as the “DPO Email address”


This privacy policy covers the use of personal data in the provision of our Product including our website and our software (together the Services).

The Company respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you use our Services and tell you about your privacy rights and how the law protects you.

This privacy policy will help you understand what information we collect and use, and the choices you have associated with that information.

  1. Important Information and who we are

    Purpose of this privacy policy

    This privacy policy aims to give you information on how the Company collects and processes your personal data through your use of our Services.
    The Services are not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


    The Company is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).
    If you have any questions about this privacy policy or our privacy practices, please contact us at the DPO Email address.
    You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

  2. Information We Collect and Receive

    We collect a number of different types of information to provide the Services to you, including:

    Customer Account and Registration Data:

    This includes information you provide to create your account with us or register for events, webinars, surveys, etc. and may include:

    • first and last name
    • a valid email address
    • a password
    • a profile picture
    • an address or physical location data
    • any business you represent (and its VAT registration number and/or fiscal code)

    Service Data (including Session and Usage data):

    When you use our Services, we receive information generated through the use of the Services, either entered by you or others who use the Services with you (for example, schedules, attendee info, etc.), or from the Services infrastructure itself, (for example, duration of session, use of webcams, connection information, etc.). We may also collect usage and log data about how the Services are accessed and used, including information about the device you are using the Services on, IP addresses, location information, language settings, what operating system you are using, unique device identifiers and other diagnostic data to help us support the Services.

    Third Party Data:

    We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. We may also receive information from other affiliated companies that are a part of our corporate group. This helps us to update, expand and analyze our records, identify new prospects for marketing, and provide products and other services that may be of interest to you.{' '}

    Location Information:

    We collect your location-based information for the purpose of providing and supporting our Services and for fraud prevention and security monitoring. If you wish to opt-out of the collection and use of your collection information, you may do so by turning it off on your device settings.

    Device Information:

    When you use our Services, we automatically collect information on the type of device you use, operating system version, and the device identifier.

  3. How We Use the Information We Collect and Receive

    We may access (which may include, with your consent, limited viewing or listening) and use the data we collect as necessary: (a) to provide and maintain the Services; (b) to address and respond to service, security, and customer support issues; (c) to detect, prevent, or otherwise address fraud, security, unlawful, or technical issues; (d) as required by law; (e) to fulfill our contracts; (f) to improve and enhance the Services; and (g) to provide analysis or valuable information back to you and other users. We may also use data to provide Product and other Product-related information to you if you have expressly consented to receiving marking information from you.
    We also collect and store meeting attendee information to fulfil our obligations to you and to provide the Services. With their express consent, we may also directly provide product and other Product-related information to attendees.
    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

    To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

  4. Your rights in relation to your information

    You have the right to:

    • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
    • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
    • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
    • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
    • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
      • If you want us to establish the data's accuracy.
      • Where our use of the data is unlawful, but you do not want us to erase it.
      • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
      • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
    • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
    • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

    No fee usually required

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

    What we may need from you

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

    Time limit to respond

    We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

    If you fail to provide personal data

    Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

    If you wish to cancel your account; no longer require the use of our Services; or if we hold personal information about you and you want it to be removed from our database or inactivated, please use the relevant “Delete account” sections within the Services or contact us at the DPO Email address.{' '}

  5. Analytics, Cookies and Other Web Site Technologies

    We are continuously improving our websites and Services through the use of various third-party web analytics tools, which help us understand how visitors use our websites, desktop tools, and mobile applications, what they like and dislike, and where they may have problems. While we maintain ownership of this data, we do not share this type of data about individual users with third parties.

    We use the following web site technologies:

    Geolocation and Other Data:

    We may utilize precise Geolocation data but only if you specifically opt-in to collection of that data in connection with a particular service. We also use information such as IP addresses to determine the general geographic locations areas of our visitors. The web beacons used in conjunction with these web analytics tools may gather data such as what browser or operating system a person uses, as well as, domain names, MIME types, and what content, products and services are reviewed or downloaded when visiting or registering for services at one of our websites or using one of our mobile applications.

    Google Analytics and Marketing Cloud:

    We use Google Analytics. You can prevent your data from being used by Google Analytics on websites by installing the Google Analytics opt-out browser. We also employ IP address masking, a technique used to truncate IP addresses collected by Google Analytics and store them in an abbreviated form to prevent them from being traced back to individual users.

    We also use Tracking Technologies: we and out partners use cookies and similar tracking technologies to track user traffic patterns and hold certain registration information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

    Mobile Analytics

    We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

    Social Media

    Our sites include social media features, such as Facebook, Google, and Twitter “share” buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These services will also authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form or provide feedback. Your interactions with these features are governed by the privacy policy of the company providing them.

    You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

  6. Information Sharing

    Your privacy is important to us. We do not share your personal information with third parties except as described in this privacy policy. We may share your personal information with (a) the third-party service providers listed here: (Functional Software, Inc.); (HubSpot, Inc.); (b) business partners; (c) affiliated companies within our corporate structure and (d) as needed for legal purposes. Third party service providers have access to personal information only as needed to perform their functions and they must process the personal information in accordance with this Privacy Policy.
    We may also disclose your personal information to any third party with your prior consent. We will protect the privacy and security of personal information we collect in accordance with this privacy policy, regardless of where it is processed or stored. Our servers are located in the geographical region from which you register to use our services.

  7. Communications

    We may need to communicate with you for a variety of different reasons, including:

    • Responding to your questions and requests. If you contact us with a problem or question; we will use your information to respond;
    • Sending you Service and administrative emails and messages;
    • Sending emails about new products or other news about us that we think you’d like to hear about either from us or from our business partners;
    • Conducting surveys; and/or
    • Offering referral programs and incentives
  8. Security

    We recommend safeguarding your password, as it is one of the easiest ways you can manage the security of your own account – remember that if you lose control over your password, you may lose control over your personal information.

  9. Changes to this privacy policy

    We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will provide notice on this website, and we may notify you by email (sent to the e-mail address specified in your account), prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you continue to use the Services after those changes are in effect, you agree to the revised policy.
    If you have any other questions about this policy, please contact us at the DPO Email address.

  10. GDPR and DPA 2018 Compliance

    We maintain rigorous technical and organizational security practices and measures both in how we handle your personal data, including any personal information located therein, but also in the capabilities our services and products to assist you in safeguarding your content. We continue to evaluate industry standard practices with respect to data privacy and information security and strive to continuously meet or exceed those standards. To learn more about how we do this, please visit the applicable service or product website, and check out the “Support” or “Resources” section.
    We are in compliance with EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 (DPA). We ensure that any transfer of personal data outside the European Economic Area in connection with your relationship with us will be performed in compliance with the GDPR/DPA; you consent to any such transfer.
    We also demonstrate our commitment to maintaining appropriate privacy and security standards around the collection, use, transfer, and retention of personal data from the EU and Switzerland by participating in the EU-U.S. and Swiss Privacy Shield Frameworks.